Ad-Mageddon: The Next Frontier in Online Privacy |
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![]() Prof. Zubair Shafiq, University of California, Davis
Short Bio: Date:July 16, 2020 |
Abstract:
While online advertising supports the “free” web, it relies on a complex and opaque tracking ecosystem that surveils users across the web. Hundreds of millions of users rely on ad-blocking and anti-tracking tools to counter the negative externalities of online advertising and tracking. Perhaps unsurprisingly, advertisers are increasingly retaliating against the users of such tools — prompting an arms race.
In this talk, I will first discuss the pain points of the state-of-the-art ad-blocking and anti-tracking tools. I will then describe our recent work on building effective and robust countermeasures against online advertising and tracking using machine learning techniques. I will highlight the unique challenges and opportunities in deploying ad-blocking and anti-tracking tools in web browsers as well as mobile and IoT systems.
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